This is the privacy policy for Motley London Ltd ("we" or "us"), which operates the website (the “Website”). At Motley, we know how important privacy is to our customers. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

If we change our privacy policy, we will post any changes on this page and, where appropriate, notify you by e-mail.

For the purposes of General Data Protection Regulation, we are the "data controller" – the company that’s responsible for your privacy and this privacy policy.

Our registered address is at 16 Chicksand Street, Hudson Building, E1 5LD.

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details


How we use them

Why we use them

Deliver your purchases to you

So you can get your products!

Send you service messages by e-mail

So that you know when your order is coming

Sending you information by email, including our Motley newsletters and information about our new products and services

To keep you up to date on our news. We only send this with your permission

Fraud prevention and detection

To prevent and detect fraud against either you or Motley

Showing you Motley London adverts as your browse the internet

So you can have access to our latest products and deals

Finding out what customers like

To ensure we are giving you what you want

Identifying you as a Pioneer

So you can log into your Pioneer account and spend your Pioneer points


Your date of birth information

How we use them

Why we use them

Fraud prevention and detection

To prevent and detect fraud

To celebrate your birthday

Because everyone likes a treat from time to time


Your payment information

This means your card’s security/CVV code. Don’t worry, we don’t keep these.

How we use them

Why we use them

Take payment, and give refunds

In order to fulfil our contract with you and send you lovely jewellery, you do have to pay for it

Fraud prevention and detection

To prevent and detect fraud


Your contact history

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history


Provide customer service and support

To provide you with the best possible support

Train our staff

To keep providing you with the best possible support


Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your information

Why we use it

Sell you things

In order to fulfil our contract with you

Provide customer service and support, and handle returns

We’ve got to do this to perform our contract with you

Finding out what you, and other customers, like

To ensure we are giving you what you want


Information about your phone or computer, and how you use our website and app

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app

How we use this information

Why we use this information

Improve our website

To give you the best possible shopping experience

Protect our website

To prevent and detect fraud and to meet our legal obligations about looking after your data


If you choose not to give us this personal information, you may not be able to buy from the site, and you are unlikely to receive our best customer experience.  But if that is your choice, we respect that.

We also anonymise and aggregate personal information to carry out research, product and site improvement, data analysis and system testing.


Sharing your information

We do not sell any of your personal data – including your name, address, email address or credit card information – to any third party.  

We do share your data with the following types of companies as an essential part of being able to provide our services to you:

  • Companies that enable us to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us)

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.


Email & Social Media Marketing

If you have given us your consent, we’ll send you marketing messages by email to keep you up to date on our news, and to help you find and purchase our products. 

You can opt out of receiving our email marketing at any time by pressing the unsubscribe link in the email or contacting us directly at .

We also engage in online advertising, to keep you aware of what we’re up to and to help you find our products. Like many companies, we may use third party social media platforms to target Motley banners and ads to you when you are on other websites and apps. The banners and ads you see will be based on information we hold about you, or your previous use of



We use cookies to store and collect information regarding your use of our website.

A cookie is a small file containing data (a combination of letters and numbers) that our Website can send to your browser. It may be stored on your computer's hard drive and accessed by our web server or the servers of our third party service providers. This data can then be retrieved, which allows us to personalise your experience with us.

Cookies may be either "persistent" cookies or "session" cookies. Session cookies allow customers to carry information across website pages, without requiring those customers to re-enter that information. These cookies delete themselves automatically when you leave a website and go to another website, or when you shut down your browser. Persistent cookies allow a website to recognise users when they return to the website and to remember certain information about those users' preferences. These cookies stay on your computer until you manually delete them (see below for details on how to delete cookies).

Our Website uses cookies to help us personalize your experience on the Website. We may use both "persistent" and "session" cookies. We (or our third party service providers) may use the following types of cookies.

  • Site functionality cookies. These are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas of the Website, use a shopping cart or make use of e-billing services.
  • Site analytic cookies. These allow us to understand how our customers use the site, in order to improve your customer experience
  • Customer preference cookies. These are used to recognise you when you return to the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and this may impact your overall site user experience.


IP Address

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.


Where we store your data

The personal data we collect is processed at our trading address and in any other places where the parties involved with the processing are located. As part of the services offered to you through our website, the data that we collect from you may be transferred to and stored in countries outside the European Economic Area (the "EEA"). It may also be processed by staff who work outside the EEA who work for us or one of our suppliers, for example in processing your payment details, fulfilling your order, and providing administration and support services.

By submitting your personal data, you agree to this transfer, storing or processing by us. If we transfer or store your information outside the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this privacy and cookies policy.


Your rights

You have the following rights related to your personal information

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office 


The security of your data

We take your privacy seriously and have implemented this policy as well as internal systems and processes to help keep your personal and financial information secure. Unfortunately, no data transmission is guaranteed to be 100% secure and you provide this information at your own risk.

Motley London Ltd cannot be held liable for theft, loss or unauthorised access, interception or damage to your data. Where we have given you a password, you are responsible for keeping such a password confidential. We ask that you do not share any password with anyone. If you believe your privacy has been breached, please contact us immediately on


Contact us

If you have any questions about this or any other element of our Privacy Policy, we always want to hear from you. Please contact us at



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